Privacy Policy

Effective Date: 01/11/2025
Company Name: Alpine Driving School
Registered Address: Hogarth Walk, Bristol, BS7 9XS
Contact Email: office@alpinedrivingschool.co.uk
Phone: 07526828434
Website: https://alpinedrivingschool.co.uk

1. Introduction

This Privacy Policy explains how Alpine Driving School (“we”, “us”, “our”) collects, uses, and protects your personal information when you contact us, book driving lessons, or use our website and services.

We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect and process the following personal data:

Contact details – your full name, phone number, email address, and postal code.
Licence information – driving licence number, issue date, and other relevant details required for lesson or test booking.
Payment information – payment confirmations and related transaction details (no card data stored).
Lesson records – notes regarding your progress, attendance, and driving test outcomes.
Communications – messages or correspondence via email, WhatsApp, or contact forms.
Media (optional) – photographs or testimonials shared voluntarily for promotional purposes.
Website usage data – cookies, IP address, browser type, and device information.

3. How We Use Your Information

We use your personal data for the following purposes:

To respond to your enquiries and manage lesson bookings.
To provide driving instruction and maintain lesson records.
To communicate with you about scheduling, payments, and progress.
To comply with legal or insurance requirements.
To improve our services and website.
To monitor website behaviour and optimise advertising campaigns (see Section 9).
(Optional) To share success stories or testimonials on our website or social media, with your explicit consent.

4. Lawful Basis for Processing

We process your personal data under the following legal bases:

Contractual necessity – to deliver agreed driving lessons or test bookings.
Legal obligation – to comply with DVSA, insurance, or tax requirements.
Consent – for using testimonials, photographs, or for optional marketing communications.
Legitimate interest – to manage our business operations effectively and securely, including website analytics and advertising performance.

5. Data Retention

We retain your data only for as long as necessary for the purposes described above:

Student and lesson records: up to 12 months after your last lesson.
Financial records: up to 6 years, in accordance with tax laws.
Marketing consent data: until you withdraw your consent.

After this period, your personal data will be securely deleted or anonymised.

6. Data Sharing

We do not sell, rent, or trade your personal data.
We may share it only with:

DVSA (for driving test bookings).
Insurance providers (for coverage verification).
IT or web service providers (for secure hosting, contact forms, and analytics).
Legal authorities if required by law.

All third parties are required to protect your information and use it only for the purpose it was shared.

7. Your Rights

Under the UK GDPR, you have the following rights:

To access the personal data we hold about you.
To correct inaccurate or incomplete data.
To request deletion (“right to be forgotten”) in certain cases.
To object to or restrict processing of your data.
To withdraw consent at any time, where processing is based on consent.

To exercise any of these rights, contact us at: office@alpinedrivingschool.co.uk.

If you believe your data has been mishandled, you may lodge a complaint with the Information Commissioner’s Office (ICO):
www.ico.org.uk

8. Data Security

We take data protection seriously.
Your personal data is stored securely and access is limited to authorised instructors and administrative staff only.

We use secure servers, password protection, and encrypted communication where possible.

9. Website Analytics & Behaviour Monitoring

To better understand how visitors use our website and to improve our marketing performance, we use analytics and tracking tools such as:

Google Analytics and Google Ads – to measure website activity and conversions.
Meta Pixel (Facebook) – to optimise advertising campaigns and reach relevant audiences.
Hotjar or similar tools – to record anonymised user sessions (screen recordings, clicks, scrolling behaviour) to identify usability improvements.

These tools may collect non-identifiable data such as your browser type, session duration, device information, and interactions on our site.

This type of monitoring is used exclusively to:

Analyse how visitors navigate our website.
Identify technical issues and improve user experience.
Measure the effectiveness of online advertising campaigns.

You can disable these tools through your browser or by adjusting your cookie preferences on our site.

10. Cookies and Website Data

Our website may use cookies to enhance your browsing experience.
Cookies are small text files stored on your device. You can disable them in your browser settings if you prefer.

For more details, see our separate Cookie Policy (if applicable).

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on our website with an updated effective date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Data Controller: Alpine Driving School
Email: office@alpinedrivingschool.co.uk
Phone: 07526828434
Postal Address: Hogarth Walk, Bristol, BS7 9XS